Privacy Policy
Last Updated: 2026
DirectAudioVisual.co.uk ("we," "us," "our," or "Company") operates the Mystake affiliate website. We are committed to protecting your privacy and ensuring transparency in how we collect, use, and process your personal data. This Privacy Policy explains our practices in accordance with the UK General Data Protection Regulation (UK GDPR) and applicable UK data protection laws.
Information We Collect
We collect the following categories of information:
- Personal Information: Name, email address, phone number, and other details you voluntarily provide through contact forms or account registration.
- Technical Data: IP address, browser type, device type, operating system, and internet service provider (ISP).
- Cookies: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on site, links clicked, referral sources, and interaction with content.
- Affiliate Tracking Data: Information related to affiliate link clicks and referrals to partner casinos and gambling operators.
How We Use Information
We use collected information for the following purposes:
- Analytics and performance monitoring to understand user behaviour and site traffic patterns.
- Affiliate tracking and commission attribution for partner casinos and gambling platforms.
- Website improvement, personalisation, and enhancement of user experience.
- Compliance with legal obligations and fraud prevention.
- Marketing communications (only with your explicit consent).
- Customer support and enquiry resolution.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Track user behaviour to improve site performance (e.g., Google Analytics).
- Affiliate Cookies: Monitor affiliate link clicks and referral conversions.
- Marketing Cookies: Track advertising performance and user engagement with promotional content.
You may opt-out of non-essential cookies by adjusting your browser settings or using our cookie consent banner. Please note that disabling certain cookies may affect website functionality.
Third-Party Links
Our website contains links to external gambling operators, casinos, and affiliate partners. We are not responsible for the privacy practices, terms, or policies of these third-party websites. We strongly encourage you to review the privacy policies of any external site before providing personal information. Your interaction with third-party operators is governed by their own terms and privacy policies, not ours.
Your Rights
Under UK GDPR and UK data protection law, you have the following rights:
- Right of Access: Request a copy of your personal data we hold.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your data ("right to be forgotten").
- Right to Restrict Processing: Request limitation of how we use your data.
- Right to Data Portability: Request your data in a portable, machine-readable format.
- Right to Object: Object to processing, including direct marketing.
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO).
To exercise these rights, contact us using the details below.
Data Retention
We retain personal data only as long as necessary to fulfil the purposes for which it was collected or as required by UK law. Affiliate tracking data is typically retained for the duration of the affiliate programme agreement and any applicable conversion window. Analytics data is generally retained for up to 26 months. You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have privacy concerns, please contact us:
Email: privacy@directaudiovisual.co.uk
Website: directaudiovisual.co.uk
We will respond to your request within 30 days in accordance with UK GDPR requirements.